Austin’s ordinance banning signs advertising goods or services not sold on the premises where the sign is located did not infringe sign owners’ First Amendment rights. Even though the ordinance required some examination of the contents of the advertising to determine whether it related to goods or services sold on the premises, the ordinance was facially content-neutral. Austin’s ’s on-/off-premises distinction is more like ordinary time, place, or manner restrictions, which do not require the application of strict scrutiny. However, on remand, it must be determined whether the ordinance survives intermediate scrutiny as a speech restriction that is narrowly tailored to serve a significant governmental interest.