A guide to nutritional supplements that professed to be neutral but was allegedly favorable to a competing manufacturer that paid it handsomely for high rankings was commercial speech, largely because the manufacturer’s payments gave the guide an economic motivation (apart from merely selling guides) to make the speech. The guide also made false statements insofar as it denied plaintiff’s products its certification even though plaintiff’s products met all the criteria for the certification and insofar as it falsely denied its own affiliation with the rival manufacturer.